Nitty Gritty Pretty is a venture focused on transparency, education, and the pursuit of beauty in the beauty industry. Weekly articles on our website. Daily posts on Instagram.
Hana and Alyssa met while attending SCAD (Savannah College of Art and Design) pursuing degrees in Fashion Marketing & Management. They now work from New York City and Los Angeles.
NITTY GRITTY PRETTY
NGP is a product of the love/hate relationships between the beauty industry and two creative women – Alyssa and Hana – who met while achieving degrees in Fashion Marketing & Management at SCAD (Savannah College of Art and Design). We all love to express ourselves and have fun with makeup, and enjoy the rituals of self-care. But, we found the truth behind a lot of that glamour and pampering to be, well, pretty ugly. So, now we serve to educate people about the products they put on their bodies every day. As a secondary initiative, we seek to provide covetable yet quirky beauty products that truly do what they say they will do, while encouraging you to love the process.
NGP is first and foremost transparent, speaking about our products and concepts with honesty and detail, not fluff. We make every effort to be sustainable – beauty doesn’t have to be painful for anyone! We’re serious about beauty, but strive to keep it lighthearted and fun, too. We want our products to be easy to play with, letting you become the artist of your own canvas.
You won’t see claims on our products, because claims aren’t regulated and you don’t need them to trust us anyways. We make product solely so that there are products out there that are ethical and honest. You use our product because you like it, it works, and you know your stuff. We don’t need to tell you again what ingredients are natural, vegan, cruelty-free and non-toxic. But if you wanna brush up on your notes again, read here. We’re green without being greenwashed. You’re smart without being brainwashed.
Our vision is to see beauty lovers of all kinds informed about, in charge of, and in love with our products.
HOW DID YOU COME UP WITH YOUR NAME?
- Nitty Gritty: down to the details, the serious stuff, the technical and complex
- (also) Gritty: the dirt and grime under the beautiful
- Pretty: the creative fun of adornment
WHY IS YOUR LOGO A CRYSTAL?
What could be more gritty and pretty than a natural stone? Sharp edges, peeking out in random directions and covered in dirt… But if you polish away the grime, you reveal the purity of something intrinsically beautiful and precious, in its own right. With no need for fancy filigree or added guise, gemstones speak for themselves.